Planning to advertise your business on Google, Facebook or Instagram? Before launching a campaign, prepare your business information, identity proof, billing details and website. The exact documents required for Google Ads and Meta Ads depend on your business type, country, industry and the platform's verification requirements.
Businesses planning paid campaigns can also explore digital marketing services by Redn Technologies for advertising strategy, campaign management and lead generation.
Documents Required for Google Ads in India
Google may request advertiser verification, identity confirmation or information about business operations. Requirements depend on the account and the verification process. Check the official Google Ads verification requirements for the latest instructions.
1. Identity Proof
Depending on the verification request, an individual advertiser or an authorized business representative may need to submit a valid government-issued identity document. The document must meet the platform's eligibility and submission requirements.
2. Business Registration Documents
Businesses may need supporting documents to establish their legal name, address or registration status. Depending on the business structure and verification request, relevant documents may include:
- Certificate of Incorporation for an eligible registered company
- GST registration certificate, where applicable and accepted
- Partnership registration documents or partnership deed, where accepted
- Other accepted government-issued business registration documents
Not every advertiser needs all these documents. Submit only the documents requested for your specific verification process.
3. Billing and Payment Information
Keep your billing profile, payment method and account information accurate. Google may request additional payment or billing verification depending on the payment arrangement and account requirements.
Documents Required for Meta Ads
Meta advertising supports campaigns across Facebook and Instagram. Depending on your account and business verification status, Meta may request identity information, business documentation or other supporting details. Consult the official Meta Business Help Center for instructions relevant to your account.
1. Identity and Business Details
Keep the account administrator's details and your business's legal name and address consistent with the information provided during account setup. If identity verification is requested, submit the specific accepted documents shown in the verification process.
2. Business Registration Proof
Meta may request business registration documents or other evidence to confirm an organization's identity, depending on the verification flow. Requirements can vary, so do not assume every business must complete the same verification process before advertising.
3. Facebook Page and Instagram Account
Ensure your business Page and connected Instagram account are accurate, active and accessible to authorized team members. Review account permissions before giving access to employees or an advertising agency.
Website Requirements Before Running Google or Meta Ads
A website or landing page helps visitors understand your offer and contact your business. Before launching campaigns, check that your website is functional, mobile-friendly and consistent with your advertisements.
- Clearly explain your products, services, pricing or offers.
- Display accurate business and contact information.
- Provide a privacy policy where required for your website, tracking or data collection.
- Explain how customer information is collected and used.
- Ensure forms, buttons and landing pages work correctly.
- Follow the applicable advertising policies for your industry.
If your website needs improvement before a campaign, explore website development services or SEO services from Redn Technologies.
Google Ads and Meta Ads Document Checklist
Use this checklist to prepare the information that may be requested during account setup, billing or verification.
- Government-issued identity proof, if requested
- Business registration documents, where applicable or requested
- Business legal name and address
- GST or tax details, where applicable
- Billing profile and accepted payment method
- Website URL and relevant landing pages
- Privacy policy and relevant data collection disclosures
- Access to the appropriate advertising account
- Industry-specific licences, where required
For local businesses, accurate business details can also support online visibility. Learn more about Google Business Profile optimization for local search presence.
Common Reasons Advertising Verification Fails
Verification can be delayed or rejected when information is incomplete, inconsistent or unsupported. Check these common issues before submitting documents:
- The business name does not match the submitted documents.
- Identity documents are unclear, incomplete or expired.
- The business address differs across the account and supporting records.
- The website contains missing or misleading business information.
- Required industry licences or supporting details are unavailable.
- The person submitting the information lacks the necessary account access.
Use the platform's official submission process and provide accurate information. Never share passwords or one-time verification codes with an advertising agency.
Are Google Ads and Meta Ads Documents the Same?
Some information may overlap, such as business details, identity proof and payment information. However, Google and Meta operate separate verification systems. Approval on one platform does not guarantee approval on the other, and each platform can request different supporting documents.
If you are estimating your campaign investment, read our guide to digital marketing costs in Patna to understand the factors that affect marketing budgets.
Get Help with Digital Advertising
Preparing the right documents can make the account setup and verification process more organized, although approval depends on each platform's rules and review. If you need help planning paid campaigns, explore Redn Technologies' digital marketing services.
To discuss your business requirements, visit the Redn Technologies contact page.
